No photoshop here. That logo is actually being shown on the television. Unlike any other 4K television in it's class, the Z9 delivers the greatest dynamic range possible in a flat-screen. That's thanks partly to the 600-LED-individually-lit backlight that pushes the color and brightness expectation of televisions today. Even more, thank the carefully-perforated grid above the backlight that focuses light into specific regions...so even images of car headlights and neon signs look crisp as text.